When I first began gifting cuddle blankets, I had no idea that this small gesture would leave such a lasting impression. Over the years, I saw how something so simple—a soft blanket—could make people feel held, safe, and loved. Friends started asking for them to gift to others. Slowly, a quiet tradition took root.
From Personal Gift to Global Mission
Born and raised in South Africa, I’ve never forgotten the beauty and the hardship of the place I once called home. After moving to the U.S., I found myself drawn to the idea of merging my passion for comfort with my desire to give back. That’s when Cradle & Thread was born: a luxury blanket brand with a mission—for every blanket purchased, one is donated to a child in need in South Africa.
But we took it one step further. Each donated blanket is sourced and made locally in South Africa, providing work to small-scale artisans and contributing to the local economy. This isn't just about comfort—it's about empowerment.
Why It Matters
Every time you buy a Cradle & Thread blanket, you’re not just wrapping yourself in comfort—you’re sending that same warmth to someone who truly needs it. You're helping a child sleep better. You're supporting a local worker in South Africa. You're part of a ripple effect of compassion and care.
As we prepare for our very first official donation drop this month, I’m overwhelmed with gratitude—and full of hope. I can’t wait to show you what your support is making possible.
Conclusion
Thank you for being part of this journey. Cradle & Thread is more than just a brand—it’s a movement of kindness, comfort, and global connection.
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